Some app developers have woken up with the following news: “Your app will be removed”. The notice that several developers have shared on...

User acquisition or UA is the process of attracting new customers to your product or service. Every single business needs to attract new...

At the beginning of January, a huge thing happened on the legislation of data in the US. A bill was introduced to Congress and to the...

The LATAM market is boosting with new Startups and companies becoming Unicorns. The pace that new unicorns are appearing in this region...

If you are a mobile marketer you might be familiar with the everyday struggles to set strategies to get users to your app and retain...

You know when you first open an app, and you come across that welcome menu or tutorial on how to use the app? Well, that's app...

The year has started on a hype for the mobile marketing industry with many positive insights from 2021. The mobile gaming market revenue...

Deep linking is a type of link that goes "deep into an app", to a specific part of it, it does not drive the user to the classic app...

This month Apple has released two important features for App Store Optimization (ASO) and User Acquisition (UA) that the mobile marketers...

Thousands of new mobile apps are uploaded to the app stores every day, not to mention all the millions that are already available for...

Before deep diving on how to create a proper A/B test for your mobile app, we need first to define what is an A/B test and how it works....

Today, most people cannot live their lives without the use of a mobile application. Apps have been one of the biggest and most successful...

Apple introduced in April of 2021 a new privacy policy called ATT (App Tracking Transparency), this new policy moderates the data...

This 2021, the number of mobile phone users reached a staggering figure of 6.378 billion around the world, representing more than 80% of...

One of the mistakes that several Advertisers make is to focus a lot on the user acquisition and not pay the same amount of attention to...

Last year the whole mobile industry was talking about the changes that would come with the new iOS 14, but now iOS 14 is live and users...

You are probably asking yourself "Another post about Black Friday? I've already read a lot about it", but don't worry, this blog won't...

See the most relevant insights brought by The State of eCommerce Apps Brazil report, and find out what to expect for this vertical.

The mobile industry is growing at a pace never seen before. As new online channels spread fast into the whole world, the access to...

Click Flooding, popularly known as click spamming is one of the most recurrent types of fraud in the mobile industry. This practice has...