Rocket Lab insightfulMay 113 minUpgrade or die app! Sincerely,AppleSome app developers have woken up with the following news: “Your app will be removed”. The notice that several developers have shared on...
Rocket Lab insightfulMay 64 minWhat are the UA strategies that every app needs and the most common challenges?User acquisition or UA is the process of attracting new customers to your product or service. Every single business needs to attract new...
Rocket Lab insightfulMar 113 minIs the internet really going to be free of Personalized Ads?At the beginning of January, a huge thing happened on the legislation of data in the US. A bill was introduced to Congress and to the...
Rocket Lab insightfulMar 113 minWhy LATAM is booming with Unicorns?The LATAM market is boosting with new Startups and companies becoming Unicorns. The pace that new unicorns are appearing in this region...
Rocket Lab insightfulMar 113 minWhy does diversifying the number of partners help your app grow?If you are a mobile marketer you might be familiar with the everyday struggles to set strategies to get users to your app and retain...
Rocket Lab insightfulMar 116 min5 Strategies for Effective App-OnboardingYou know when you first open an app, and you come across that welcome menu or tutorial on how to use the app? Well, that's app...
Rocket Lab insightfulMar 114 minMobile Gaming 2021 Review and What to Expect for 2022The year has started on a hype for the mobile marketing industry with many positive insights from 2021. The mobile gaming market revenue...
Rocket Lab insightfulMar 113 minWhat is a Deep link and how can your app profit from it?Deep linking is a type of link that goes "deep into an app", to a specific part of it, it does not drive the user to the classic app...
Rocket Lab insightfulMar 112 miniOS 15’s Custom Product Pages and Product Page Optimization are Officially Launched.This month Apple has released two important features for App Store Optimization (ASO) and User Acquisition (UA) that the mobile marketers...
Rocket Lab insightfulFeb 233 minWhat is the importance of the UX/UI in the development of your app and how to improve it?Thousands of new mobile apps are uploaded to the app stores every day, not to mention all the millions that are already available for...
Rocket Lab insightfulFeb 223 minHow to do a proper A/B test for your app?Before deep diving on how to create a proper A/B test for your mobile app, we need first to define what is an A/B test and how it works....
Rocket Lab insightfulDec 9, 20212 minRocket Lab | Mobile App Growth Helps a Delivery App Company 🚀Today, most people cannot live their lives without the use of a mobile application. Apps have been one of the biggest and most successful...
Rocket Lab insightfulDec 3, 20213 minWhat are ATT and SKAdNetwork and how are they helping Apple grow?Apple introduced in April of 2021 a new privacy policy called ATT (App Tracking Transparency), this new policy moderates the data...
Rocket Lab insightfulDec 2, 20211 minClutch Names Rocket Lab as Brazil’s Best B2B Company for 2021 🚀🏆This 2021, the number of mobile phone users reached a staggering figure of 6.378 billion around the world, representing more than 80% of...
Rocket Lab insightfulNov 29, 20213 minHow can creatives change and improve your App Store?One of the mistakes that several Advertisers make is to focus a lot on the user acquisition and not pay the same amount of attention to...
Rocket Lab insightfulNov 22, 20213 minWhat changed with iOS 14 and why does it impact remarketing so much? Last year the whole mobile industry was talking about the changes that would come with the new iOS 14, but now iOS 14 is live and users...
Rocket Lab insightfulNov 8, 20214 minBlack Friday and FintechsYou are probably asking yourself "Another post about Black Friday? I've already read a lot about it", but don't worry, this blog won't...
Rocket Lab insightfulOct 19, 20213 mineCommerce Apps in Brazil: Growth and FutureSee the most relevant insights brought by The State of eCommerce Apps Brazil report, and find out what to expect for this vertical.
Rocket Lab insightfulJul 21, 20212 minThe threat and impact of ad fraud in the Mobile Industry 👾📱The mobile industry is growing at a pace never seen before. As new online channels spread fast into the whole world, the access to...
Rocket Lab insightfulJul 21, 20213 minWhat is Click Flooding and how to stop it? Click Flooding, popularly known as click spamming is one of the most recurrent types of fraud in the mobile industry. This practice has...