What is the importance of the UX/UI in the development of your app and how to improve it?

Thousands of new mobile apps are uploaded to the app stores every day, not to mention all the millions that are already available for users to download, only a few of them will actually be successful, and all of the successful ones have one thing in common, they all have a good look and feel. Having a good User Experience (UX) and User interface (UI) normally results in apps that are visually attractive and engaging for the user, generating not only a great look and feel but a wholly fulfilling experience. The great UI will generate an attraction to your app while a good user experience will fix your app’s impact on the user’s life.

But what are actually UI and UX?

The User Interface (UI) takes care of the appearance of an app when a user is interacting with it. It tries to make the user’s life simple, so he can interact with the app easily. This includes creating a special application design, developing graphics, and the whole app presentation. A good UI should be attractive to the user. The User Experience (UX) on the other hand covers the human feelings, the perception, emotions, and behaviors of the user during his app use. An App’s accessibility, simplicity, and usability contribute to a good user experience. To create an efficient UX, you need to conduct research and tests on your main target audience and users to understand their needs and in-app behavior.

App owners normally put the UX/UI as a priority since they understand the impact it can have on the usage of your app and the future of your business. Below there are a few reasons why you need a good UI/UX in your app:

It improves customer satisfaction: An easy navigation through your app generates more retention and also keeps the user engaged for more time, consequently improving your ROI of paid campaigns.

Helps to understand your users and target audience: Before starting working on a Ul/UX, you have to understand your users and potential users’ needs. The whole UI/UX needs to be tailor-made to the audience you want to address, it must naturally attract them and engage them. Constant UX/UI test also allows you to frequently test your users if you are going in the right direction with the improvements or not, so use the data in your favor as well.

It creates your Brand: Investing in a good UX/UI helps in increasing customer satisfaction and there is nothing better than a client happy, not only they are willing to spend more but also increases the virality of your campaigns, the mouth-to-mouth effect. Also, they will be more willing to leave rates and reviews for your app, even some comments on desired features and upgrades. The result of this is growth in the value of your business and your brand name.

Saves time and money When investing in a great UI/UX design from the start avoid several and constant changes in the app. A better-designed application is less likely to crash and disorientate the user, providing a bad experience. This saves your company time of product development and money since they don`t need to be fixing the app constantly doing small fixes and updates.

The mobile UX/UI of your app development is a very important aspect of your app. It is clearly one of the bases for an app to be successful, but it is not an easy job at all. You need to do deep research on what will make your app more attractive and more engaging to your users. The only way to do this is to put yourself in the shoes of your target and understand their preferences and behavior, this is the core of app growth.